Since last year, ZARA has been tested by relevant departments in the major cities and there have been four cases of substandard quality. In the major complaints websites and forums, the “quality door†has emerged one after another. For such a phenomenon, we can not help asking: ZARA What are you stunned? Historical Quality Question 1: Failed to contain cashmere In December 2009, Beijing Consumers Association detected that a coat of “ZARA†brand had an unsatisfactory amount of fleece, nominally containing 50% down, and only 40.5% of the measured cashmere was contained. Historical quality issue 2: Color fastness is not up to standard In January 2010, the Shanghai Municipal Administration for Industry and Commerce announced the results of the recent monitoring of the quality of some cashmere wool products and children's clothing sold in Shanghai. A total of 26 batches of products were unqualified, 13 of which were unsatisfactory for cashmere wool products and children's clothing. ZARA is famous. In addition, there were 10 batches with substandard color fastnesses. For example, “ZARA baby†manufactured by Jura Business (Shanghai) Co., Ltd., a baby jacket/jacket (model specification: 80/52) failed this indicator. Historical quality issue 3: Clothing quality is not qualified In January 2010, the Harbin Industrial and Commercial Bureau recently performed quality sampling inspections on the garments and knitwear distributed by major shopping malls and clothing stores in the urban area of ​​Kazakhstan. The ZARA was not qualified. Historical quality issue 4: Failed sandals In August 2009, the Shanghai Municipal Administration of Industry and Commerce announced the results of quality monitoring of sandals sold in Shanghai. Brands with unqualified sandals such as "ZARA" were exposed. The impact of unqualified apparel on the human body: If the pH value is not qualified, it will have a strong irritant effect on the skin of the human body. Severely exceeded standards may even lead to skin allergies and other reactions, which may cause certain harm to the human body. Followed by the rubbing color fastness is not qualified. In particular, dark-colored products are more serious. In the process of wearing, sweat glands in the human body easily enter the body, causing allergic reactions, etc. It is also easy to dye other light-colored garments and cause economic losses to consumers. In addition, items such as fiber content, signs and instructions for use, and quality of sewing are also not acceptable. Netizen public opinion attitude: polarization On a well-known review website, netizens' evaluation of ZARA showed polarization. Proponents believe that "try clothes is very convenient," "it looks very trendy," and "prices are fairly moderate." “Prickly†friends are fierce, a netizen commented: “The characteristics of ZARA believe that no one knows: the changing style of fashion, rotten to the appalling material.†There is also a “COCO love food†The netizens compared the domestic ZARA with the foreign ZARA. “The quality of the domestic ZARA is not particularly good. Wash it very carefully. The ZARA windbreaker I bought abroad is always thrown directly into the washing machine and then thrown into the washing machine. Drying in the dryer did not bring out any problems, which made me wonder if it was different between Chinese and foreign standards." ZARA attitude: responsible person does not accept interview Morning News (Reporter Xiao Dan) In response to the issue of ZARA down jacket, the reporter tried to interview the sales company of ZARA in China on the matter yesterday, but in the end it ended without results. The nominal producer of this coat is Jura (Commercial) Beijing Co., Ltd. After the reporter called the company's switchboard, he was told that the interview needs to contact the head office of Shanghai. The company in Shanghai told the reporter that the relevant person in charge is on vacation and cannot accept the interview. Do not pay attention to consumer complaints, ZARA Group ignores media supervision ZARA is a subsidiary of Spain's Inditex Group. It is both a clothing brand and a chain retail brand that specializes in ZARA brand clothing. ZARA is one of the most famous brands. Founded in 1975, ZARA currently has 917 stores in 62 countries (90% of self-owned stores and the rest are joint ventures and franchised stores). Although the ZARA brand stores account for only one-third of all Inditex's stores, their sales account for about 70% of total sales. As the leading brand of Fast Fashion, ZARA is well-known and profitable. It is indeed a “famous gains and fame†and ZARA has clearly become a model for profitable brands. At 10:50 on November 27th, 2009, the reporter sent an interview letter to ZARA Group to verify the situation reflected by consumers. The content is as follows: 1. Why does your company's cotton garments have consumer complaints? What is the explanation for this? 2. How can your company protect the legitimate rights and interests of consumers who have purchased complaints? 3. Are there any similar problems in unsold complaint products? What measures will your company take? 4. How will your company handle this complaint and what measures will it take to re-establish the confidence of consumers in purchasing your company's products?
It is widely believed that the world's most expensive ZARA may land in Chongqing, and Shapingba is the first choice, while the "fast fashion" brand has become an integral part of urban life. However, many consumers have disclosed that they have created fast fsahion brands. You can't buy quality, but you can't buy quality!" The most typical case around us is ZARA.