Daily average page views: more than 200,000; page views increased steadily and gradually; the number of registered users exceeded 170,000; regional strong: 82.7% for local users in Sichuan... The above data comes from Chengdu. In this website, which is known as “Chengdu is more influentialâ€, it has collected countless leisure information, delicious, fun, bride world, health topics... everything. If 170,000 registered users make you feel illusory, then ask the friends around you, they may be eating and drinking online or eating and drinking women online. “Eating and drinking men†and “eat and drink women†are a gender division of netizens to the groups in the forum. The netizens who call themselves like this do not feel uncomfortable, but they have an inexplicable intimacy. â– Diet men and women Netizen X's loyal "fans" According to the introduction of the China website ranking network, the Chengdu Food, Drink and Drink Forum is “a introduction to the restaurants, bars, cafes, water bars and other food and entertainment venues in Chengduâ€. In fact, most people in Chengdu know that its content is not limited to this. In the classification ranking, it ranks fifth, followed by Exciting Network, Sichuan News Network, China Bank of Communications Online Banking and Tianhu Network. Specifically analyzed, in the field of online communities, Chengdu Eat and Drink Network is a large online community in Sichuan. User X is a member of this community. Get information on the Internet as a "diver" X is a loyal "fan" of eating and drinking. The hobby on weekdays is to taste delicious with a group of friends. In the city's alleys, suburbs, and scenic spots... It has been more than three years since the time of eating, drinking, and playing. X laughs that he is a typical "diver" and often does not reply to posts. Although I am interested in the topic of discussion, but I am also arrogant in the use of words, it is often a person who is shaking his head against the point of view on the computer or secretly clap his hands. Walking in the streets and looking for fun There are many friends around X in real life. They often get together to discuss a newer post on the Internet. A more respected restaurant, telling other friends around, and taking everyone to the streets to find Legendary delicacies. Gradually, everyone began to rely on some information on eating, drinking, and drinking online to find some fun for their plain life. The reporter is a friend of X. It is from his mouth that he heard that he was eating and drinking. Bamboo "Second-hand Rose" Volunteer “Second-hand rose†is the owner of the online “flea marketâ€. One day at the end of 2004. At the time, "used roses" did art design in a company. On a winter afternoon, he is ready to invite customers to dinner. Of course, important customers can't just deal with the past and eat well. He was bored, he typed "Chengdu to eat and drink" on Baidu, haha, actually found a web address, searched for eating and drinking network. When the netizens easily find the special taste At that time, I thought that the domain name hxfoods.com was so hard to remember. Who would be on it? I know that it is getting more and more fire later. Massive information makes “Second-hand Rose†easy to find the special taste of the netizens. After booking the dinner, “Second-hand Rose†will add the address of the website to your own. When I am fine, I always fall in love with shopping. Then, it is a typical "eat and drink man", and I will spend a lot of time chatting with netizens on the Internet. Soon, his activity caught everyone's attention. In 2005, the development of the eating and drinking network climbed to a new high. The second-hand rose has deepened the feelings on this website. For the hope of the development of the website, he applied for the bamboo. After talking with the CEO, the two hit it off. There is no need to take a class or pay, and the work of the owner is voluntary labor, purely out of a feeling for the website, and a complex with some familiar netizens. Like most people, browsing and eating and drinking online has become part of the "second-hand rose" life. When the Bamboo section is full of life "Second-hand rose" is a professional exchange version than the beginning of the game, and later merged with other versions to do the flea market version of the bamboo, and gave himself the current screen name. He slowly discovered that this version is quite interesting. At the beginning, "Second-hand Rose" thought it was a version of second-hand goods trading, but later found that a large part of it was the exchange of idle items, and gradually found fun in it. Most of the people who eat and drink nets are born in the 1980s, and blind consumption naturally produces a lot of idle items. He made a little analysis and found that as a regional BBS forum, the big feature of the eating and drinking network is that it is close to each other, and it is easier for them to communicate with each other. Organizing offline gatherings is also a response, and has expanded their communication circles to some extent. The section began to become vibrant. One thing that made "Second-hand Rose" feel very cola happened last year: Once, two netizens agreed to exchange things online, the road section could not stop, the two people hardly opened and throw things directly into the other car. . "Of course, driving in this way is not recommended." As the text came, there was a smile on his tongue. In the section he manages, people are relatively trustworthy. The two parties in the transaction will post in advance to indicate where the transaction will be conducted with whom, please supervise, and your duty is to make a simple filing. Witness Xiaoshui In the interview, the reporter has been very sorry, despite the efforts of many parties, still did not find the original team to eat and drink network. The six young people in the beginning have now traveled to each other, Guangzhou and Beijing. They are busy with their own affairs. They only occasionally come to eat, drink and have fun, and look for the simple happiness built on it. Xiaoshui is the witness of the network that can be contacted at present, and is also a person who has benefited a lot from eating, drinking and playing online. Through the website, her private kitchen is famous and even attracted CCTV to interview him. However, after meeting, but because of various sensitive issues, the language is unknown. I just learned that the original original team of 6 people, all out of love for life in Chengdu, established a platform on the Internet for everyone to discuss and share information resources, "purely for fun." She said that the popularity of the site is not a one-off, but a long-standing popularity. Now, Xiaoshui will contribute some planning ideas to the activities of eating and drinking network from time to time. Young people from the new owner’s “old qualifications†Just as "second-hand rose" is busy taking over the new position, there is a huge change behind the eating and drinking network - easy to change. Gao Wei, the head of Chengdu Limei Interactive Advertising Co., Ltd., the “sorghum team†led by him is the new owner of the current eating and drinking network, and also the main organizer of website operation and event planning. The 24-year-old sorghum is not very old, but his experience is very rich. The partnership blackened the admission network and went astray On May 25, 2001, it was his previous visit to the Internet. He happened to be arrested on June 25, one month later, with his three high school classmates. On July 6th, he went to the headlines of the local newspapers. "In an internet cafe in Dongmen, Chengdu, I saw a thin boy playing a ringing voice and yelling 'and got it again'. Then, five police officers Falling from the sky..." Because that was the first day of the college entrance examination, the sorghum remembered very clearly. At that time, Gao Song was hailed as "a period of complete ignorance", and another brain-oriented opposition to exam-oriented education. Therefore, in conjunction with friends, an admissions website was blacked out. "With this experience, with the education and correct guidance and encouragement of the comrades in the police, we have a strong interest in computers and the Internet." Going to Zhuhai Jinshan Company to learn from the arts With interest, it must be put into action. In August 2001, Gao Song received an acceptance letter from Chengdu University of Technology, majoring in accounting. He began to realize that in fact, when a hacker was nothing, because it was known that he did not know why, from the beginning of the freshman year, his strong interest supported him to start craving the basic knowledge of computers. "At the time, it was basically all night reading. A book and a book are more powerful than any other subject. In the holiday, he also went to Zhuhai Jinshan Company to learn. Open the "Campus Convenience Store" Hard work pays off, Gao Song finally learns to use, creating a transitional e-commerce - campus convenience store. Before doing the campus convenience store, he was already the leader of the two teams. One team followed him to do the Internet IDK studio (I Don't Know). More often, there were more than 30 people. When there were few There is only one; the other team is following him to do traditional campus business, such as selling Adidas, Nike shoes, some bags and other businesses. After a long time, he obviously felt that the energy was not enough, at least the energy was not concentrated enough, so he came up with the idea of ​​opening a campus convenience store. With a campus convenience store, you can bring together his two teams and concentrate on one point. The job of doing the website is quite bitter, especially in the initial stage. Sensual sorghum once described in an article: "Chengdu's heaven is gray, remember that the day, the bell ringing, we are still in the classroom (we have separate classrooms and offices at the time) to develop campus convenience stores. The procedure, walked to the window, saw the students downstairs to go to class, and some couples hand in hand, happy to go to the cafeteria, my heart is inevitably a bit sour, in fact, not envy others, and a very simple idea in my heart is I just want to live a normal university..." What makes him unforgettable is that he has a year of the New Year's Eve. He and his team members spent his time in the office, doing things together, discussing plans, eating. The instant noodles, listening to the heat outside, there is a taste in the heart... Soon, the emerging mode of campus convenience stores started from Chengdu University of Technology, and later developed to Sichuan University, Electronic Technology, Sichuan, Sichuan, Chengda, Sports Institute, Information Engineering College... It seems that you can't escape the fate of your personal website. If you grow up, you will sell it. Soon, the campus convenience store was acquired by a company in Guangzhou University City. The “Gao’s team†stopped doing the campus economy. This time, the water was tested and successfully operated for the future Chengdu. Has accumulated a lot of valuable experience. It is worth mentioning that, following the team of Gaochun for many years, the cohesiveness is strong and the subjective initiative is strong. Everyone is a brother and a comrade-in-arms. Although they have gone very hard in recent years, they have finally passed the harder and harder days. The team members who currently run the eating and drinking network are the brothers and sisters of the convenience store at the time. Take over, eat, drink, and play On the surface, it seems that the waves are not shocked. Since the “sorghum team†took over the drinking and drinking network in October 2005, the whole year, the eating and drinking network has undergone a major adjustment. In addition to systematic analysis of the website-related bits and pieces, the "sorghum team" began a professional division of labor deployment. Operations and markets have become the two major institutions. According to them, after six years of eating and drinking, Chengdu has gradually turned into a regular army from the guerrillas, and has grown from the complete grassroots stage of its own politics to the current corporate operation. Although I have accumulated a certain amount of experience, the hard work at the beginning of the business can still be imagined. For the entrepreneurial passion in the heart, Gao Song had slept in the office floor of the school for one year and slept for half a year. I used to make a girlfriend. After breaking up, the girl told him that he always wanted to send him something - the insole, because his shoes leaked. Yes, he remembered that year he was talking to someone on the other team about a project at the railway bureau. In the morning, his feet were soaked in rain. Like the brothers in the gang, I have no money. I only eat one meal a day, eat buns, and eat steamed buns. Later, a teacher named Wang of the School of Business and Technology also relieved them 200 yuan (until now), the result is afternoon. When the time, please ask the customer to eat... After taking over the drink and play network, the situation of Gaochun was slightly improved. Last year, the company was moved to an office building in the city center, and Chengdu Limei Interactive Advertising Co., Ltd. was founded, which is responsible for online advertising. IKEA ads find a way to broaden the way In fact, from the beginning, the eating and drinking network has some advertisements. Since the “Gao’s team†took over, the advertisements were formalized from customer selection to final production. "There is a choice to receive advertising, the bottom limit is not to let the netizens resent." Gao Xin knows clearly that netizens are supporting their larger strength, and popularity is the decisive factor in the survival of the website. All the customers, so far, what makes him memorable is the advertisement of the IKEA restaurant on the Internet. At the end of November 2006, IKEA opened a store in Chengdu. I always like to taste the new eat, drink and play network to send a full-time reporter to collect information, bring back a lot of pictures and texts to let netizens have a good time. Soon, Shanghai Ikea headquarters saw the first place in the website search rankings, and decided to promote the IKEA restaurant. After several easy drafts, the advertisements were approved four or five times at various levels in IKEA. Finally, in April of this year, IKEA's advertisements were hung on the online food and drink online. In addition to these ads that come to the door, more often, the "sorghum team" needs to take the initiative. "In fact, we are an online media." Gao Wei’s positioning of the eating and drinking network is very clear. Online media has the interactivity that traditional media does not have, but it also has its inherent flaws. In order to improve its influence, Gao Song decided to carry out resource exchanges in the next step and cooperate with traditional media to create a “front life portal in the southwest regionâ€. In order to achieve this goal, he made some preparations: Ask the world's top 500 companies, JWT, North America brand sales director to plan and plan the website. Gao Wei said that the new work will soon be able to meet with the netizens. â– The stone of the mountain Keeping hot and fresh is the key ——Interview with Liao Yanshun, General Manager of Chengdu Lisuo Network Co., Ltd. Baidu, enter "eat and drink network", Chengdu, Harbin, Beijing, Changzhou, Xi'an ... to find about 2.47 million related pages. Only in Chengdu, Chengdu snack network, Chengdu food network, Chengdu hot pot network, Chengdu Sichuan cuisine network, Chengdu food network, Chengdu leisure entertainment network ... various similar sites are not the same. Dialogue Liao Yanshun, general manager of Chengdu Lisuo Network Co., Ltd., who has been engaged in website construction and network marketing for more than 4 years, is very familiar with such websites. He once participated in the planning of Xi'an eating and drinking network, and explained the principle of profitability of such websites with the "guided hidden rules". Reporter: In the occupation you are engaged in, is there more business for catering and entertainment websites? Liao Yanshun (hereinafter referred to as "Liao"): Not many, this kind of website investment is relatively large, if there is no profit, no one will use the money to play. Take Xi'an to eat and drink network as an example, not counting other expenses, only the annual maintenance cost is 3,800 yuan. Reporter: Then you understand how such a website is profitable? Liao: Do ​​you know how the tour guide makes money? Your guide takes you to the supermarket to buy things. They all talked to the owner of the supermarket in advance. You bought them, and they naturally have commissions. By the same token, this kind of website must first pull the popularity up, then organize the members to gather together, Party, and then find those restaurants, entertainment companies to cooperate, often go to them, there must be kickbacks. Nowadays, an QQ group that is engaged in entertainment can be profitable. The method is as follows, that is, people in the group often organize a group dinner. Of course, this is only one of them, and there are many ways to make money. Reporter: What other profit methods? Liao: For example, let these catering companies register as free members, and then slowly find someone to develop member customers and charge a certain membership fee. Of course, the more important ones should still be advertising revenue, which is also the main source of income for industry websites. Reporter: What is the difference between Chengdu's eating and drinking network and other similar websites you have seen? Liao: This (Chengdu eating and drinking network) is good, mainly used for communication and entertainment, and is very popular. After all, such websites are all supported by popularity. Reporter: With so many similar websites, how can we stand out from the competition? Liao: Working hard on content and services. To target an accurate target audience, the content of the website should be diversified, and a wide variety of activities should be organized online and offline. â– Reporter's notes The next one is you At present, the more striking business story in Second Life (an online game) is the German Chinese woman Zhong Anshe. In the first issue of the US Business Week published in the second half of 2006, Zhong Anshe’s online avatar became the cover character. She relies on real estate development in Second Life, and has a virtual property worth $1 million in real money, becoming the "big sister" of the more successful virtual world. According to Zhong Anshe, "As long as there is creativity and innovation, everyone has the opportunity to develop." The existence and development of the network virtual community has given many vivid success stories. There are far more "ends of the world", and there are "eat, drink, and play". As long as you have creativity, find the pulse of this era, and you will be the next winner.