As a new army Beijing Fashion Week, CRZ tide brand debut Fun "surprise" theme. Cosmic MIX Breakfast concept of clothing design, through different forms of clothing with the natural and witty interpretation of the model, so that every Chinese International Fashion Week site audience deeply immersed in the trend of CRZ outlined the perfect embodiment of the CRZ Tide brand "A Different View! Different answers!" Brand proposition.

In response to the release of "Eat Amazingly Surprise", we interviewed Ms. Ren Sufang, founder and director of the CRZ brand. She took a look at her insightful answers, unique insights and successful strategies, and her outlook for the future.

CRZ

[Conference day]

Reporter: Please tell us about the conference theme and inspiration source is what?

Ren total: The theme of this conference is called "eat different panic", different meaning, not typos ah (laughs).

This time with the inspiration of our designer team abroad to collect the wind when there is a breakfast. At that time, the style of the meal was very creative and delicious, which surprised us and thought it was an alien's breakfast. We immediately brainstorm whether we can use the clothing design to simulate the relationship between space and breakfast in the universe, to express reality and future collection, different answers, an idea.

Reporter: This release of the design concept is what? What style is it?

Ren total: The release of the show is mainly around the CRZ brand core ideas "different answers" and design. We think everyone has a "big boy" in their hearts. They have different views and opinions about the world. We are not against the world, but we do not want to be socialized. In fact, the tide brand, I think there is no design standards, the tide is a kind of attitude towards life. Not installed with your intention B, anyway, CRZ, not installed.

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Reporter: In this show, how many sets of clothes have you prepared? What is most satisfied with your group of clothing?

Ren total: this release show we have displayed a total of more than 40 sets of clothing, is divided into 4 series. In fact, I am quite satisfied with each series.

Reporter: What is the highlight of the fashion design and collocation?

Ren total: the current community has become increasingly concerned about the nature of life, concerned about our inner feelings of life, this clothing show inspired by breakfast bread on the table, in the moment of bite, the brain suddenly burst into a future star scene. The electric shock caused by the taste of this food, so that our designers launched a series of abstract designs - "Cosmic Breakfast MIX."

Design features: the styling of the food itself and its sense of three-dimensional expansion, cutlery appearance and pattern, the future of the sky's flash visual sense, mechanical segmentation, thick outline lines and so on, these are our design elements, with interesting techniques blend Our clothing line. Transparent European root yarn jacket printed on the pattern, and the inner T shirt pattern, cascading to form a subtle 3D effect, this mix gives us the surreal visual experience; Skeleton sense of space cotton and PVC combined with the use of large lines Three-dimensional modeling techniques, quite up with the future style and dramatic; fluff material and glossy leather material splicing, while adding three-dimensional modeling practices, from headdress to shoes and socks bags, layers of promotion, so you do not feel the same luxury street mashup style.

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